Recipe for Innovation Live Experience

Invesco became the presenting sponsor of the 2024 NYC Wine & Food Festival, bringing finance to life through food with a first-of-its-kind interactive pop-up. Inside the two-story activation, guests stepped into Chef Kwame Onwuachi’s world, recreating QQQ-inspired dishes in a four-walled, LED, holo-deck equipped with motion tracking and Ai. A holographic Chef Kwame critiqued plates in real time, rewarding participants with premium kitchen swag. Upstairs, to further educate about the ingredients in the Invesco ETF, an Ai recipe generator turned Invesco QQQ stock tickers into real, custom recipes based on user preferences.

The cherry on top was a private dinner series for 425 Invesco clients, hosted by chefs like Martha Stewart and Daniel Boulud. Each attendee received a custom cookbook merging Recipe for Innovation dishes with product education.

Execution extended beyond the footprint through branded ferry takeovers, on-site media, earned press, and co-branded content. Seamless integration across digital, physical, and social channels ensured we met our audience where they live, dine, scroll, and invest.

Executive Creative Director & Concept: Andrew Miller
Creative Director: Calvin Lyte
Art Director: Emily Galvelis
Copywriter: Nicole Beraud
Strategy: Leslie Walsh, Mark Himmelsbach

Interactive: Grove Jones
Fabrication: TH Experiential