Calvin Lyte // Creative Director
Your favorite Cool, Calm, Caribbean Brethren
Calvin spent close to two decades working for some of the largest advertising agencies in the world creating campaigns for globally-recognized brands. He is a Creative Director with a strong Graphic Design and production background. At McCann, he worked on award-winning campaigns for Cigna, Nikon, American Airlines, and the U.S. Army. He also spent six years at McGarryBowen working on Verizon Wireless, Reebok, and Burger King. As a freelancer he worked on brands such as Jameson, Vanguard, Allstate, JBL, Eli Lilly, Bristol Myers Squibb, Centrum, Earth’s Best and awareness campaigns for COVID-19. Alongside freelancing, Calvin wanted to bring all he learned in corporate advertising back to his community so in 2016 he started two companies, Crown Jewel Beverage a Caribbean inspired beverage company and Paper Plus Rocket a graphic design studio. At its height, Crown Jewel could be found on the shelves of 16 supermarkets and Amazon Fresh. Paper Plus Rocket has lead creative for brands such as Disney’s Onyx Collective, Blum Consulting Partners, CDPL and Miss Jessies to name a few. Currently Calvin is a Creative Director at Episode Four leading award-winning campaigns for Invesco, Schwab and Goldman Sachs.
Calvin is an honorably discharged Navy veteran who served as an electrician on amphibious assault ship USS Ashland from 1996 to 2000. In 1998 Calvin served in special operations in Kuwait and the Gulf region. He is Guyanese born and have always had a love for art and creativity. He received his B.A. in Graphic Design from Pratt Institute.
Bio
My advertising career started in early 2007 in the production studio at McgarryBowen New York. Back then, knowing Quark Express got you in the door and being nice with an x-Acto knife meant you knew how to make things. Pushing pixels was my thing and I’m still pretty good at it. I eventually impressed enough creatives and executives that advertising legend Warren Eakins gave me my first job as Art Director working for him on the Verizon Wireless account. Through his mentorship, I also worked on Reebok, Disney and Burger King at McGarryBowen.
Later my mentor Vann Graves propped the door open for me at McCann New York. In 2013 I joined his team and successfully lead campaigns for American Airlines, Army, Nikon and Cigna Health. In 2016 I left full-time advertising to spend more time with my family . During that time I was able to start a Caribbean inspired beverage company called Crown Jewel Beverage. At its height, Crown Jewel could be found on the shelves of 16 supermarkets and Amazon Fresh. As a freelancer, I was able to work on Jameson, Vanguard, Allstate, JBL, Eli Lilly, Bristol Myers Squibb, Centrum, Earth’s Best and awareness campaigns for COVID-19. In 2016 I started a design studio called Paper Plus Rocket to bring all I learned in advertising to small businesses in my community. Paper Plus Rocket has lead creative for brands such as Disney’s Onyx Collective, Blum Consulting Partners, CDPL and Miss Jessies to name a few. Currently I am a Creative Director at Episode Four leading award winning campaigns for Invesco, Schwab and Goldman Sachs.
A few things you should know about me, I am a trained Graphic Designer with a strong background in production and passion for brand identity & storytelling. What motivates me are projects that have lasting impact and solves everyday problems (I’ve sold enough products). This is where I would like to focus the rest of my creative career.
Lastly, and quite honestly my biggest joy and equally creative challenge is my family. I am fortunate to be partnered with an extremely talented woman, Geronna. Father & more accurately assistants to our 2 equally talented boys Calvin Jr & Kenyatta. I am Caribbean born & bread in Guyana (nestled between Venezuela & Suriname) in South America. I love my Soca, Reggae music and chicken curry (NOT curry chicken). Surviving 4 years in the US Navy has taught me the importance of discipline & never to fear hard work. I bring all facets of who I am to every creative challenge both personally and professionally.
PS: None of this was written nor edited by Ai. I still believe in authentic human expression and creativity.
Kind Words
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Group Creative Director
“It’s tricky writing just one isolated recommendation of Calvin, as I’ve had the good personal fortune and professional luck to have worked with him in several capacities over the past nearly 9 years.
It is then with some expertise, that I say, Calvin Lyte is the real deal.
If you’re ever in the market for an accomplished and thoughtful designer, conceptually razor sharp art director and all around calm, collected and snappily dressed gentleman, then you can call off the search. You’re done.
Calvin’s all those things and many more besides. It’s been a rare pleasure working with him, on and off across several different companies and as independent colleagues. It’s also reassuring to see in him evidence that talent and success can still be paired with humility and a desire to always improve.
I’d recommend him without a seconds pause and suspect if you have the chance to work with him, you will too.”
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Executive Director, VCU Brandcenter, Vann was Calvin’s mentor
“Calvin is an amazing creative. Smart, thoughtful and strategic. Any team would be well served to have him.”
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Owner, Waren Eakins Inc
“I worked with Calvin when I was ECD at Mcgarry Bowen. Calvin is a sharp designer, hard worker and all around good guy.”
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Executive Creative Director at McCann
“It was my great pleasure to have Calvin on my team for a couple of years, primarily on the Cigna and Nikon accounts. He could be counted on to bring impeccable taste and great creative instincts to every assignment. A true professional, he would commit himself fully to each new brief, always bringing the same high level of care and craft to the task at hand. I also remember Calvin as person of great personal integrity. He cared about his partner, and he cared about the success of the group. I would not hesitate for even a second in recommending him wholeheartedly to any Creative Director.”
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Group Creative Director at 360i
“Calvin rocks! He’s one of those designers who can take on a project and run with it solo as well as collaborate when needed. Calm, thoughtful and dependable, he can always be counted on to bring whatever he’s working on to the next level. Would love to have a Calvin at every job I have!”
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Integrated Creative Director-Writer
“I had the pleasure of working with Calvin on Verizon at mcgarrybowen. Calvin is one of those people you can always count on to be one of the first ones in and the last ones out. His tireless effort was only matched by his great attitude, and keen eye for design. Truly a pleasure to work with.”
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Coca-Cola and PayPal Marketer | Entrepreneur | Storyteller
“It was an absolute please to work with Calvin at mcgarrybowen. Calvin and I worked on some tough accounts and crazy pitches together. No matter how hard or what was required, Calvin was always there with an incredible work ethic, a good artistic eye and a great attitude. I sincerely hope we can work together again.”
AWARDS & RECOGNITION
Shorty Awards: Bronze, Financial Services, Brand Awareness, “Invesco QQQ: Recipe for Innovation" 2025
FCS Portfolio Awards: Best in Show, Consumer, “Invesco QQQ: Recipe for Innovation" 2025
FCS Portfolio Awards: Bronze, Financial Services, “Invesco QQQ: Recipe for Innovation" 2025
FCS Portfolio Awards: Bronze, Sponsorship Marketing, Consumer, “Invesco QQQ: Recipe for Innovation" 2025
FCS Portfolio Awards: Gold, Online Video, Consumer, “Invesco QQQ: Recipe for Innovation" 2025
FCS Portfolio Awards: Gold, Influencer Marketing Consumer, “Invesco QQQ: Recipe for Innovation" 2025
Cannes Lions: Shortlist, Health and Wellness, “Cigna Say AhhH,” 2016
W3: Gold and Silver, “Nikon Generation Image,” 2015
