Calvin Lyte // Creative Director

Invesco

Income Advantage with added beats

Invesco was the presenting sponsor of Future Proof Huntington Beach 2025. We were asked to turn what is typically an outdoor networking event for some of the largest asset management firms in the world into a memorable experience. We used RYA, our proprietary AI data tool, to determine that this audience was 61% more likely to be interested in EDM.

What we did was turn attendees beach networking vibes into a soundtrack they could take home. Festival attendees got to shape their own custom EDM / Beachy House track using Suno AI and themes from Invesco’s QQA and RSPA ETFs: think prompts like Consistency, Growth, Momentum with add-ons like added bass or summer surf. Once their prompts were locked in, our live DJ remixed their AI-generated track in real time, adding energy and elements based on their music vibe. Their custom mix, was then shared with our on-site vinyl pressing station where their track was pressed on to a custom-colored 45 vinyl record giving guests a one-of-a-kind soundtrack to take home.

Every beat told an innovation story, crafted by you, remixed live, and forever etched in vinyl.

Executive Creative Director: Andrew Miller // Creative Director: Calvin Lyte // Art Director: Emily Galvelis // Copywriter: Nicole Beraud // Graphic Designer: Khushi Shah // Strategy: Leslie Walsh, Mark Himmelsbach // DJ: Marcus Logan // Vinyl Pressing: Live Vinyl Records