Calvin Lyte // Creative Director

Nikon

Generation Image

Interactive

For each person featured in Nikon’s Generation Image campaign, we created a rich unit to drive traffic to the site. These units were shown on sites targeted to the featured photographer’s interest; for example, vegan chef Mary Mattern’s banner was shown on Food & Wine and other cooking sites.

Awards: 2015 W3 Award Gold and Silver winner

Designer: Don Miller // ACD/Copywriter: Cameron Fleming // ACD/Art Director: Calvin Lyte // Creative Directors: Larry Platt and Tom Sullivan
Agency: McCann New York