Calvin Lyte // Creative Director

Cigna

kids

In this campaign we asked kids one simple question. What do your parents do for you? Its a light hearted way to remind parents to do the most important thing for their children which is to take care of themselves and get a checkup. 

This campaign was inspired by kids saying the hardest things and lots of fun to shoot. All in one day.

ACD/Art Director: Calvin Lyte // ACD/Copywriter: Cameron Fleming // Executive Creative Directors: Larry Platt & Lea Ledera // Chief Creative Officer: Rob Riley // Agency: McCann // Director: Douglas Gautraud