Calvin Lyte // Creative Director

Nikon

Generation Image

More than any before, this generation speaks through its images. So we sent a Nikon camera on a journey to help seven people, with something to say, make their mark.

I Am Generation Image is a digital and social campaign aimed at introducing DSLR cameras to a generation expressing itself through images. Stream and journey were the first videos to launch the campaign and start a conversation about the way we communicate.

ACD/Art Director: Calvin Lyte // ACD/Copywriter: Cameron Fleming // Executive Creative Directors: Larry Platt & Lea Ledera // Chief Creative Officer: Rob Riley // Agency: McCann // Director: Douglas Gautraud

Awards:
2015 W3 Award Gold and Silver winner
Finalist, 2015 New York Festivals // Entry

Press: The campaign picked up more than 614,000,000 impressions in earned media, gaining coverage by the New York Times, PSFK, Good Morning America, TIME, Fast Company, Cosmopolitan, Slate, USA Today, the Huffington Post, and even Perez Hilton. Within the industry, it was covered by Adweek and Campaign, and it was an Editor's Pick on Creativity and SHOOT Magazine.