Calvin Lyte // Creative Director

NIKON

We launched Nikon's Generation Image campaign with a film that dramatizes the reality of life in Generation Image: the constant visual onslaught we’re all exposed to every day.

ACD/Art Director: Calvin Lyte // ACD/Copywriter: Cameron Fleming // Creative Directors: Larry Platt and Tom Sullivan // Chief Creative Officer: Rob Reilly // Agency: McCann New York // Directors: Alex Topaller and Dan Shapiro